Creative works by author Dan Foley.

Building a Following – One Reader at a Time

Without an agent or a contract with a major publishing house, an author has to build a following one reader at a time. So, how is this done? By word of mouth, by personal appearances at your local library(ies), by getting your books into indie book stores and going to events/conventions. And, just as important, by getting reviews on Amazon, Goodreads, etc. and maintaining a presence on social media. In other words, it’s a lot of work. Some authors are better at it than others. I guess I’m somewhere in the middle of “do nothing” and “do everything.”

My latest appearance was at the Book Club in the Broad Brook section of South Windsor, Ct. The turnout was . . . small to say the least. I had two readers for the entire event and two others who showed up late. Was it worth it? Of course it was. I was there to discuss my novel Intruder, but one young woman had already read Death’s Companion. Here’s what she had to say about on Goodreads:

Dan Foley’s Death’s Companion is an exceptional debut novel. I was hooked right from the beginning and kept hanging on all the way through to the explosive end! One thing I truly loved about this book is the character development. I feel as though I really knew the characters inside out, and it made me care about what happened to them. They also all felt like real people to me, each with his or her own set of flaws. The whole idea behind this book is fresh and original too. You never can really guess what is going to happen next! I would definitely recommend this book to a friend. I would give it four and a half stars on here if I could!

At the end of the event she purchased a copy of Intruder, as did the other three people who showed up. So, that was four sales, right? On the surface, yes, but the young woman who loved Death’s Companion is a member of a Steven King Book Club that meets at the Book Club every month and she’s going to recommend Death’s Companion to the group. If offered to meet with them and discuss the book if they like.

I’ve also been invited back for a book launce type event when Abandoned comes out in June. The best thing about these events is they’re fun. I get to meet people and talk about my work. What could be better than that?